Our Story

Reyrr was born from the passion of lifelong athletes who have competed at a high level in European American football. From day one, the mission has been clear: create football gear by players, for players, built around the real demands of the game on the field, in the locker room, and under the lights.

By staying close to today’s competitive level, Reyrr develops and tests products in real conditions, not just in theory. As the team and vision grew, Reyrr evolved into more than an equipment brand, a movement for athletes and teams who refuse to settle for average.

Today, Reyrr is an all in one solution for teams and players looking for premium equipment, gear, custom products, and uniforms designed to perform when it matters.

Our European Network

Over the years, we have cultivated strong partnerships with teams across Sweden, Finland, Norway, Spain, and throughout the ELF. These relationships run deeper than business – they’re built on shared values, mutual respect, and a commitment to elevating European football.

With strategic locations in Stockholm, Sweden for our primary operations, Barcelona, Spain to serve our growing Iberian market, and our fulfillment center in Helsinki, Finland, we’ve positioned ourselves to support the entire European football community with speed, reliability, and local understanding.

Why Do We Do It?

We were fed up. Frustrated by a lack of suitable football equipment at affordable prices in a monopolistic market in Sweden. Tired of being forced to choose aesthetics over practicality, or durability over comfort. So we decided to take matters into our own hands.

The European American football market was dominated by established suppliers who focused on broad distribution rather than athlete-specific innovation. While companies served as resellers for major American brands, there was a critical gap: no one was designing equipment specifically for the European game, by European players who understood its unique demands.

We founded Reyrr to bridge that gap – to provide European football players and teams with premium equipment that never compromises. Quality without the premium price tag. Innovation driven by real playing experience. Performance gear that understands what it means to compete in European conditions, on European fields, with European heart.

Our mission is simple: democratize access to professional-grade equipment while fueling the growth of American football across our continent. From the Nordic fjords to the Spanish coast, every player deserves gear that matches their dedication to the game.

THAT'S REYRR! #STAYSHARP